Recruit diverse and qualified professionals


Inuvo revised campaign creatives to reach audiences interested in less obvious categories—such as working from home, continued education, and training and development—which resulted in a CPA of just 17% of the original campaign goal. This success established a new diversity initiative to recruit women, minorities, and those with disabilities.

Intent Signals

  • Career Resources
  • Employee Development Plan
  • Biomedical Technician
  • Medical Training Program
  • Biomedical Sciences
  • Research Scientist
  • Diversity in the Medical Field
  • Maternity Leave
  • Employment Laws

Key Results

Reduced CPA by


New Audience-Based Creatives


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