Overview
One of the nation’s largest dairy boards partnered with Inuvo to help build brand awareness and develop a renewed affinity for dairy products amidst a steep decline in dairy consumption.
IntentKey was quickly able to identify the signals of the client’s target groups:
- Dairy enthusiasts
- Household cooks
- CPG shoppers looking for a healthy lifestyle balance
More specific concepts began to surface related to dairy-based recipes, including a curiosity in specialized treats and family-friendly entertainment.
As a complement to the campaign, the content and messaging was delivered to Spanish-speaking audience members in their native language.
The success of the campaign was evident in improved interaction with videos, greater interest in dairy recipes being promoted, and an overall increased engagement with the site.
