Objective

Regenerate excitement and purchase intent for dairy products

Overview

Inuvo integrated more specific intent signals and delivered content and messaging to Spanish-speaking audience members in their native language, which led to improved interaction with videos, greater interest in dairy recipes being promoted, and an overall increased engagement with the site.

Intent Signals

  • Smoothies
  • Recipes from The Food Network
  • Strawberry Cake
  • Classic French Toast
  • Kitchen Gadgets
  • Cookware
  • Leisure Sports
  • Rock Climbing
  • Date Night

Key Results

Increased

Engagement

Reduced

Wasted Media

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