Automotive Dealers Cruise to Lower CPAs for Both Tier 2 and Tier 3 with the IntentKey™ - Inuvo.com

Automotive Dealers Cruise to Lower CPAs for Both Tier 2 and Tier 3 with the IntentKey™

           

The Challenge

Drive high-quality users to regional auto dealer landing pages for high value, dealer-oriented actions that ultimately contribute to vehicle sales.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was able to identify and optimize towards both Tier 2 and Tier 3 on site conversions through look-a-like audiences and endemic targeting.

The Results

During the campaign, Inuvo was able to beat CPA goals for both audience segments: delivering results that surpassed client expectations by coming in at 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.

            

Want to learn more? Download the case study here.

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