Case Studies Industry:

Automotive Dealers Cruise to Lower CPAs for Both Tier 2 and Tier 3 with the IntentKey™

Campaign Goal

Drive high quality users to regional auto dealer landing pages for high value, dealer-oriented actions that ultimately contribute to vehicle sales.

The Challenge

Find audiences through the noise against all other auto competitors when they exhibit the very first signals of being in-market.

Inuvo’s Technology Solution

Inuvo’s IntentKey™technology was able to identify and optimize towards both Tier 2 and Tier 3 on site conversions through lookalike users and endemic targeting.

The Results

During the campaign, Inuvo was able to beat CPA goals for both user segments: delivering results that surpassed client expectations by coming in at 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.

Want to learn more? Download the case study here.