The Challenge
Drive high quality users to regional auto dealer landing pages for high value, dealer-oriented actions that ultimately contribute to vehicle sales.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was able to identify and optimize towards both Tier 2 and Tier 3 on site conversions through look-a-like audiences and endemic targeting.
The Results
During the campaign, Inuvo was able to beat CPA goals for both audience segments: delivering results that surpassed client expectations by coming in at 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.