Case Studies Industry:

Online Tax Service Finds In-Market Filers Approaching Deadline with Inuvo

Campaign Goal

To find and prospect new tax filing intenders.

The Challenge

Find users who have not yet filed their taxes against a marketplace that was shrinking daily, as the tax deadline approached.

Inuvo Technology Solution

The IntentKey™ technology was used to identify and target new users who signaled towards online tax preparation software in order to safely meet the tax deadline from home, amidst COVID-19 concerns.

The Results

Inuvo beat the client’s CPA goal by 36% and, of equal if not greater importance, maintained scale of a user group that was naturally shrinking.

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