The Challenge
To find and prospect new tax filing intenders against a marketplace that was shrinking daily, as the tax deadline approached.
Inuvo Technology Solution
The IntentKey™ technology was used to identify and target new audiences who signaled towards online tax preparation software in order to safely meet the tax deadline from home, amidst COVID-19 concerns.
The Results
Inuvo beat the client’s CPA goal by 36% and, of equal if not greater importance, maintained scale of an audience group that was naturally shrinking.