Online Retailer Filled Carts and Drove Incremental Revenue & Profitability with Inuvo’s IntentKey™ Targeting Solution

The Challenge

To drive incremental profitability and increased sales through new customer acquisition in the home and garden category for a major online retailer.

Inuvo Technology Solution

Inuvo’s IntentKey™ targeting solution was utilized to find look-a-like shoppers and develop new prospect audience segments who have an intent to purchase and build the online retailer’s customer base.

The Results

The online retailer realized a 28% lift and 20:1 ROAS in their prospect efforts.