About IntentKey
We put the entire web to work
to find your best audiences
Our AI, IntentKey, sits on top of our web crawler to find patterns and connections.
We use these insights & trends to buy media that reaches audiences more effectively.
Generative AI based on a large language model
Reduces cookie reliance through rich, AI-generated insights
Enhanced audience discovery increases conversions & ROI
Privacy compliant without sacrificing performance
How IntentKey Works
1. Websites are crawled
Web crawler initially trained on over 110B pages of content with 1M+ new URLs each day
3. AI develops real-time, concept-based models
Understands audience interests & WHY content is consumed via 25+M AI-identified concepts
2. AI analyzes data from web crawler
Finds patterns and trends to understand WHY URLs are visited
4. Ad shown when WHYs match
AI understands ideal audience and shows ads to new audiences with similar concepts
How IntentKey Works
1. Websites are crawled
Web crawler initially trained on over 110B pages of content with 1M+ new URLs each day
2. AI analyzes data from web crawler
Finds patterns and trends to understand WHY URLs are visited
3. AI develops real-time, concept-based models
Understands audience interests & WHY content is consumed via 25+M AI-identified concepts
4. Ad shown when WHYs match
AI understands ideal audience and shows ads to new audiences with similar concepts
VIDEO SERIES: Inuvo Explained
How IntentKey Baked the Cookieless Future
IntentKey Process: From Concepts to Intent
IntentKey Client Dashboard: Inside Our Insights
IntentKey Client Advantage
We deliver performance that beats incumbent media by up to 67%
Our AI Solves “Why?”
Everyone buying the same WHO-based audiences
…while IntentKey identifies custom CONCEPT-based audiences and solves WHY & WHEN interest is shown.
When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.
We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.
Our AI Activates Ad Placement
Our AI Solves “Why?”
Everyone buying the same WHO-based audiences
…while IntentKey identifies custom CONCEPT-based audiences and solves WHY & WHEN interest is shown.
When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.
We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.
Our AI Activates Ad Placement
AI Across All Channels
Whether it’s branding,
awareness, prospecting,
conquesting, or retargeting, we blend the best of contextual, behavioral,
& sentiment at scale.
