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About IntentKey

We put the entire web to work 

to find your best audiences

Our large-language model, IntentKey, finds patterns and connections across the web.

We use these insights & trends to buy media that reaches audiences more effectively.

IntentKey doesn’t rely on identity-based data & is built for the cookieless future.

 Generative AI based on a large language model 

 Reduces cookie reliance through rich, AI-generated insights 

 Enhanced audience discovery increases conversions & ROI 

 Privacy compliant without sacrificing performance 

How IntentKey Works

1. Websites are crawled

Web crawler initially trained on over 110B pages of content with 1M+ new URLs each day

3. AI develops real-time, concept-based models

Understands audience interests & WHY content is consumed via 25+M AI-identified concepts 

2. AI analyzes data from web crawler

Finds patterns and trends to understand WHY URLs are visited

4. Ad shown when WHYs match 

AI understands ideal audience and shows ads to new audiences with similar concepts​​

How IntentKey Works

1. Websites are crawled

Web crawler initially trained on over 110B pages of content with 1M+ new URLs each day

2. AI analyzes data from web crawler

Finds patterns and trends to understand WHY URLs are visited

3. AI develops real-time, concept-based models

Understands audience interests & WHY content is consumed via 25+M AI-identified concepts 

4. Ad shown when WHYs match 

AI understands ideal audience and shows ads to new audiences with similar concepts​​

VIDEO SERIES: Inuvo Explained

How IntentKey Baked the Cookieless Future 

IntentKey Process: From Concepts to Intent

IntentKey Client Dashboard: Inside Our Insights

IntentKey Client Advantage

1

Privacy Compliant

Outperform competitors who heavily rely on cookies and personal data
2

Proprietary AI

Gain access to 100% of the open web to target & bid on ALL users, even on Safari
3

Patented Technology

AI expertise, with 19 patents, 8 pending, built by ad tech veterans who pioneered AI
4

Premium Targeting

Refreshes every 5 minutes to reach in-market audiences at the right time
5

Partnership Pros

Dedicated team of campaign managers committed to the success of your plans
6

Proven Performance

Campaign-specific insights you can’t get anywhere else… without cookies

We deliver performance that beats incumbent media by up to 67%

Our AI Solves “Why?”

Everyone buying the same WHO-based audiences

…while IntentKey identifies custom CONCEPT-based audiences and solves WHY & WHEN interest is shown.

When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.

We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.

Our AI Activates Ad Placement

Our AI Solves “Why?”

Everyone buying the same WHO-based audiences

…while IntentKey identifies custom CONCEPT-based audiences and solves WHY & WHEN interest is shown.

When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.

We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.

Our AI Activates Ad Placement

AI Across All Channels

Whether it’s branding,
awareness, prospecting,
conquesting, or retargeting, we blend the best of contextualbehavioral,
& sentiment at scale.

Display

By understanding intent and conversion data + 5-minute updates, we can target the most relevant users at the right moment.

CTV

We bring our unique, proprietary audience targeting capabilities.

Audio

Tell your story to the right audiences in a high ROI environment where granular ​targeting + high engagement = great returns.​

OLV

Drive high awareness & audience engagement with our OLV audience​ targeting capabilities.

Native

Unleash the power of hyper-targeted native ads while avoiding bad traffic, even on Safari. ​
Let's work together.

Experience Future-Proof Advertising Powered by Generative AI

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Inuvo Inc

Corporate HQ

500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

3031 Tisch Way, Ste. 400 San Jose, CA 95128

Inuvo®