Case Studies Industry: Entertainment
Drive high impact awareness through highly viewable video and display ad placements in contextually relevant environments.
To build brand awareness of a major movie studio home entertainment football-themed release and promote sales of the new release.
IntentKey™ technology was utilized to target users who consume high school football content.
Based on Inuvo’s proprietary IntentKey™ technology, the campaign goals were exceeded by 213% for video CTR, resulting in over $14 million in DVD sales.