Case Studies Industry:

Major Movie Studio Home Entertainment Release Scores with Inuvo

Campaign Goal

Drive high impact awareness through highly viewable video and display ad placements in contextually relevant environments.

The Challenge

To build brand awareness of a major movie studio home entertainment football-themed release and promote sales of the new release.

Inuvo Technology Solution

IntentKey™ technology was utilized to target users who consume high school football content.

The Results

Based on Inuvo’s proprietary IntentKey™ technology, the campaign goals were exceeded by 213% for video CTR, resulting in over $14 million in DVD sales.

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