Campaign Goal

Drive high impact awareness through highly viewable video and display ad placements in contextually relevant environments.

The Challenge

To build brand awareness of a major movie studio home entertainment football-themed release and promote sales of the new release.

Inuvo Technology Solution

IntentKey™ technology was utilized to target users who consume high school football content.

The Results

Based on Inuvo’s proprietary IntentKey™ technology, the campaign goals were exceeded by 213% for video CTR, resulting in over $14 million in DVD sales.

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