Campaign Goal

Encourage travelers to book directly with the airline for travel packages.

The Challenge

The airline wanted to promote travel packages (airfare, hotel, car rentals, and activities) and needed to competitively market against travel booking sites that are more well-known for offering comprehensive travel packages.

Inuvo’s Technology Solution

Inuvo’s IntentKey™technology was utilized to prospect travelers.

The Results

The major airline surpassed campaign KPIs by 50%, which led them to expand their partnership with us through additional campaigns including both performance and branding.

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