Case Studies Industry: Tourism & Travel
Campaign Goal
Encourage travelers to book directly with the airline for travel packages.
The Challenge
The airline wanted to promote travel packages (airfare, hotel, car rentals, and activities) and needed to competitively market against travel booking sites that are more well-known for offering comprehensive travel packages.
Inuvo’s Technology Solution
Inuvo’s IntentKey™technology was utilized to prospect travelers.
The Results
The major airline surpassed campaign KPIs by 50%, which led them to expand their partnership with us through additional campaigns including both performance and branding.