Campaign Goal

Drive qualified prospecting traffic to the client’s website and increase brand awareness to help expand the potential donor pool while also evaluating upper-funnel value of CTV and direct conversions of donation potential using the channel.

The Challenge

Driving new, qualified traffic to the client’s website, as well as measuring upper-funnel values of channels using CTV, to make a larger impact among donors looking for a worthy charity.

Inuvo Technology Solution

Our IntentKey™ AI technology successfully discovered, modeled, prospected, and targeted NEW users engaging with relevant content, reaching passionate people who want to dedicate their time and money to help end childhood hunger in America.

The Results

The organization saw a 103% increase in new users to their site, 1,116 donations received, and we were able to beat their CPA goal by 61%.

Want to learn more? Download the case study here.