Campaign Goal

To increase regional dealer group auto sales by producing higher volume of leads at a greater cost efficiency.

The Challenge

To drive quality sales leads to the local automotive dealerships.

Inuvo’s Technology Solution

A combination of Inuvo’s IntentKey™ technology was utilized to target auto intenders to generate quality leads in geobased locations.

The Results

Over 16 months, leads increased 93% and CPL decreased 77%. The success of the original test campaign has led to the automotive company expanding the solution from one region with 10 markets to three regions that include 60 DMAs.

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