Campaign Goal

To increase regional dealership auto sales by producing higher volumes of leads at a greater cost efficiency.

The Challenge

To drive quality sales leads to the local automotive dealerships.

Inuvo’s Technology Solution

A combination of Inuvo’s IntentKey™technology was utilized to target auto enthusiasts and auto intenders to generate quality leads in geo-based locations.

The Results

Over 16 months, leads increased 93% and CPL decreased 77%. The success of the original test campaign has led to the automotive company expanding the solution from one small region with 10 markets to over three regions that include 60 markets.

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