Campaign Goal

Build brand awareness and sales for CBD products.

The Challenge

Gain market share in a uniquely challenging marketing environment heavily saturated with competition in a new industry that is burdened with unclear advertising regulations.

Inuvo’s Technology Solution

Inuvo’s IntentKey™technology was used to identify consumers in-market for CBD products on inventory sources open to CBD advertising that would efficiently provide marketable scale.

The Results

While typically a challenging industry for marketing and promotion, Inuvo implemented proven best practice standards for CBD marketing to secure open inventory sources, applied the optimal targeting tactics, and guided the client through the recommended messaging to deliver scale and performance that beat the client’s CPA goals.

Want to learn more? Download the case study here.