To build brand awareness and sales for CBD products in a uniquely challenging marketing environment heavily saturated with competition looking to gain market share in a new industry that is burdened with unclear advertising regulations.
Inuvo’s IntentKey™ technology was used to identify consumers in-market for CBD products on inventory sources open to CBD advertising that would efficiently provide marketable scale.
While typically a challenging industry for marketing and promotion, Inuvo implemented proven best practice standards for CBD marketing to secure open inventory sources, applied the optimal targeting tactics, and guided the client through the recommended messaging to deliver scale and performance that beat the client’s CPA goals.
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