The Challenge
To promote brand awareness and support recruiting efforts of an oncology-focused biotech firm primarily amongst researchers in the Bay area who want to make a difference in the world. Secondary efforts focused on recruiting additional open positions at the biotech firm ranging from medical staff, human resources, accounting, administration, and additional supporting roles.
Inuvo Technology Solution
Inuvo’s IntentKeyTM AI-driven prospecting technology targeted a highly niche audience of researchers in the job market. In addition, our IntentKey™ placed job seekers looking to work at the biotech firm in support positions.
The Results
The biotech firm was able to efficiently reach their audiences, beating their CTR by 17% and receiving an additional 9% value-added impressions.