Campaign Goal
To promote brand awareness and support recruiting efforts of an oncology-focused biotech firm primarily amongst researchers in the Bay area who want to make a difference in the world. Secondary efforts focused on recruiting additional open positions at the bio-tech firm ranging from medical staff, human resources, accounting, administration, and additional supporting roles.
The Challenge
Target using the biotech firm’s specific requirements for the campaign that made it incredibly niche.
Inuvo’s Technology Solution
Inuvo’s IntentKey™ AI-driven prospecting technology targeted a highly niche users of researchers in the job market. In addition, our IntentKey™ placed job seekers looking to work at the bio-tech firm in support positions.
The Results
The biotech firm was able to efficiently reach their users, beating their CTR by 17% and receiving an additional 9% value-added impressions.