The Challenge

To find and prospect an entirely new audience pool for donation asks.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was used to identify new donor prospects, both one time and sustainable donors.

The Results

Inuvo identified hidden donor interests specifically around helping homeless pets that was used to evolve the creative messaging and increased the ROAS to 5:1.

Want to learn more? Download the case study here.