The Challenge

To drive signups for a company serving the healthcare and construction industries.

Inuvo Technology Solution

IntentKey™ technology analyzed their customer base, built a profile of key concepts to target look-alike prospects. This expanded the Airgas company’s reach beyond contextual targeting.

The Results

Based on Inuvo’s proprietary IntentKey™ technology, the campaign goals were exceeded and the campaign was renewed multiple times with increased scale.

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