The Challenge
To drive signups for a company serving the healthcare and construction industries.
Inuvo Technology Solution
IntentKey™ technology analyzed their customer base, built a profile of key concepts to target look-alike prospects. This expanded the Airgas company’s reach beyond contextual targeting.
The Results
Based on Inuvo’s proprietary IntentKey™ technology, the campaign goals were exceeded and the campaign was renewed multiple times with increased scale.