Case Studies Industry:

Airgas Uses Inuvo to Find Their Target Market

Campaign Goal

Drive awareness in a niche.

The Challenge

To drive sign-ups for a company serving the healthcare and construction industries.

Inuvo Technology Solution

IntentKey™technology analyzed their customer base, built a profile of key intent signals to target lookalike prospects. This expanded Airgas’ reach beyond contextual targeting.

The Results

Based on Inuvo’s proprietary IntentKey™technology, the campaign goals were exceeded, and the campaign was renewed multiple times with increased scale.

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