The Cookie Countdown
Digital advertising is changing. Are you ready for the end of cookies? Follow along till there’s no crumb left.
We recently re-evaluated the persistence of 3rd party cookie IDs. Here’s what we found.
Spoiler alert: The cookie is already dead.
IntentKey doesn’t rely on identity-based data & is built for the cookieless world.
Generative AI based on a large language model
Reduces cookie reliance through rich, AI-generated insights
Enhanced audience discovery increases conversions & ROI
Privacy compliant without sacrificing performance
AND THAT’S THE WAY THE COOKIE CRUMBLES
”It's time to move
Google’s Vice President of Global Advertising Strategies, Dan TaylorOn cookie deprecation, privacy regulation and AI integration. Read more at: https://www.campaignasia.com/article/its-time-to-move-googles-vp-global-ads-on-cookie-deprecation-privacy-regul/494670