We at Inuvo are excited to announce our latest
updates to the Audience Discovery Portal.
As a leading provider of AI-powered marketing technology, the release of Version 2.0 of our Audience Discovery Portal leverages our patented IntentKey artificial intelligence to provide instant audience insights to marketers.
The updated portal allows you to explore multiple audiences simultaneously. We’ve also introduced consumer sentiment associated with audiences, the engagement of audiences across geographies, and the historical trends of each audience. All in a user-friendly interface to access our AI-powered audience insights.
The Portal’s identity-less audience modeling represents our commitment to the market shift away from legacy tracking methods. Our approach aligns with consumer and brand expectations related to privacy while outperforming traditional targeting methods!
For brands and agencies, the portal provides a quick way to gain understanding of potential target audiences. You can easily explore different combinations of interests and see associated consumer sentiment, geography, trends over time, and more.
Having instant access to AI-generated audience insights can inform campaign development, creative, channel strategy, and more. The ability to model different audience concepts without relying on individual tracking makes this a valuable tool for a cookieless world.
The Audience Discovery Portal is free and available on our website. Explore the videos below for further information on the updated Portal’s capabilities.
Overview + Updates
Welcome to the Audience Discovery Portal 2.0, a showcase for Inuvo’s generative AI, Intent Key. The information generated about audiences is based on a large language model that doesn’t require persistent and intrusive consumer tracking, identity, or data. Only a sample of what our AI can generate is provided here.
The updated portal allows you to explore multiple audiences simultaneously. We’ve also introduced consumer sentiment associated with audiences, the engagement of audiences across geographies, and the historical trends of each audience. All in a user-friendly interface to access our AI-powered audience insights. Almost everything in the portal is clickable, so you can explore as you like. Now go discover!
Portal Search
The search section allows for free form search of different audience models. You can search a single concept or combine up to 5 concepts to instantly create a custom audience model. For example, marketers in the auto industry can now instantly create an audience around a series of concepts like “electric car,” “SUV,” “synthetic fuel,” or “hybrid electric vehicle.” The resulting model, and the AI-derived insights generated by that model, are based on why consumers are interested in these auto concepts, not based on who they are.
And here in lies the privacy component of our technology and the power of understanding concepts rather than user data. Our AI can determine demographic information – like age, education, geography – as a byproduct of understanding and using concepts to drive audience selection.
Top Categories
The category section ranks groupings of concepts into top categories that our AI identified across the web. By clicking the nodes within the concept grouping, you can uncover powerful insights for that audience.
The data you see in the portal is changing all the time because the artificial intelligence behind this portal is continuously monitoring the audiences for any product on the Internet. Our AI identifies what is receiving the most engagement at a given moment. So when you re-visit the portal, you might see that the top categories and related concepts have changed.
Trending Concepts
The trending section highlights concepts that are trending up or down based on our proprietary method of measuring frequency of a concept. The list will expand from the top 10, to 20, to 30 highest-demanded signals from across the web trending both up and down. The higher the trending score, the higher the frequency. The volume growth captures the percentage change in our trending score. Like other areas of the portal, clicking a trending concept will open the AI-generated audience model and insights for that concept.
Audience Models
Let’s take a closer look at an audience model. Carhartt is an American retailer known for heavy duty workwear clothing. The AI has generated its audience model for Carhartt with general information on audience size and the sentiment score. The model shows a cluster of concepts that our AI has associated with Carhartt. By using a large language model to develop our AI, the concept associations alone create audience models without using identity.
The audience model shows associations between concepts like Europe, Dearborn Michigan, Jessica Chastain, and Matthew McConaughey. You may recognize these names as Hollywood actors, but our AI recognizes an association with the brand because they wore Carhartt jackets in the movie Interstellar.
What does this mean for advertising? Think about the numerous articles discussing the movie. With the ability to quickly link “Interstellar” and “Carhartt,” the AI can choose to purchase an ad spot, targeting an audience interested in “Interstellar,” unrelated to consumer identity.
Insights can be filtered by percentage or engagement which represents audience intensity. All demographic data is a by-product of the AI understanding concept associations. Additional features include historical growth trends, engagement of the audience across US geographies, and a shareable audience model link.
