Overview
The client’s objective was to generate new, one-time, and tribute donors at an efficient Cost Per Donor Revenue (CPDR).
The client also wanted to collect insights into their online donors’ engagements and demographics to better understand their market.
Top-performing categories focused on health, cancer, nonprofit and service organizations, and pets. IntentKey® refined the targeting to more precise concepts, which included:
- American Cancer Society
- Mayo Clinic
- Charity
- Cancer Donation
- Blood Drive
- Cancer Information
- Cancer Research
- Cancer Support
- City of Hope
Inuvo helped the nonprofit reach and convert prospects with a propensity to donate larger sums than traditional donors—which led to a CTA of less than $1 per donor acquisition and provided the client with unique additional insights.
