Objective

Generate new, one-time, and tribute donors at an efficient Cost Per Donor Revenue (CPDR)

Overview

Inuvo helped the nonprofit reach and convert prospects with a propensity to donate larger sums than traditional donors—which led to a CTA of less than $1 per donor acquisition and provided the client with unique additional insights.

Intent Signals

  • Relay for Life
  • Race for the Cure
  • Clinical Research
  • Find Local Blood Drive
  • Tribute Donors
  • Memorialize Loved One
  • Support Medical Research
  • Charity Navigator
  • BBB Wise Giving Alliance

Key Results

Achieved

<$1 CPA

Acquired

New Donors

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