Overview
In the US, there’s a vast gap between the number of stray animals and the resources available to care for them. The organization partnered with Inuvo to replace traditional fundraising efforts that were put on hold or canceled due to the global pandemic.
They aimed to expand their donor base to increase outreach and rescue efforts.
IntentKey® discovered the most engaged donors were particularly concerned about homeless animals. Inuvo incorporated this information, along with newly discovered intent signals, into the creative:
- Dog Lovers
- Greater Good
- Public Radio
- Health & Fitness
- New York Times
The results of the campaign increased ROAS from 3:1 to 5:1 and uncovered key differences between one-time donors and sustainable donors.
