Overview
By uncovering new intent signals for the most engaged donors, Inuvo was able to increase ROAS from 3:1 to 5:1, uncover key differences between one-time donors and sustainable donors, and expand the nonprofit’s donor base.
By uncovering new intent signals for the most engaged donors, Inuvo was able to increase ROAS from 3:1 to 5:1, uncover key differences between one-time donors and sustainable donors, and expand the nonprofit’s donor base.
Achieved
Discovered Insights to Understand Donor
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