Expand donor base and raise funds for animals in need


By uncovering new intent signals for the most engaged donors, Inuvo was able to increase ROAS from 3:1 to 5:1, uncover key differences between one-time donors and sustainable donors, and expand the nonprofit’s donor base.

Intent Signals

  • Shelter Cats
  • Dog Lovers
  • Foster Homes
  • Animal Shelter
  • Conservation
  • Sustainability
  • Greater Good
  • Public Radio
  • New York Times

Key Results


5:1 ROAS

Discovered Insights to Understand Donor

Audience Segments

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