Overview
To combat the summer donation slump, the organization asked Inuvo to find purely new, high-value donors for one-time and sustainable long-term and recurring support.
IntentKey® found the intent triggers that indicated a highly engaged, robust in-market audience made up of largely mature, Caucasian females with higher-than-average household incomes of $150k+ and with children/grandchildren.
To ensure ad spend was focused on the objective, the following campaign tactics were employed:
- Suppressing previous site visitors & past audiences
- Adjusting frequencies based on action
- Focusing on audiences with a propensity to donate
$100+
The results of this short summer campaign:
- Nearly 3,000 one-time donors
- More than 200 sustainable donors
- ROAS of greater than 2.75
- CPA goal beat by 79%
