Objective

Discover new, high-value donors for one-time and sustainable long-term support

Overview

By focusing on a highly engaged audience with a propensity to donate $100+ and employing strategies such as adjusting frequencies based on action, Inuvo helped the nonprofit acquire nearly 3,000 one-time donors, more than 200 sustainable donors, an ROAS of greater than 2.75—and they beat the CPA goal by 79%.

Intent Signals

  • Government Corruption
  • Psalms of The Bible
  • Ideals for Lessons
  • Water Crisis
  • Nigeria News
  • World Health Organization
  • Property Damage
  • Bible Study
  • Disney Magic Kingdom  

Key Results

Beat CPA Goal by

79%

Reached New Donors of

High Value

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