Most impressions are cookieless now. If you don’t have a way to target iOS users or aren’t accessing this great value inventory with real targeting, reach out and we can discuss strategy with you.
Results-Focused Online Video that Works on iOS
Target users in near-real time without cookies, get access to iOS-based intent signals, put your video ads in front of the right consumer at the right time, and more. It’s the most advanced OLV solution in the industry.
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Frequently asked questions
If it displays online video, we can probably target it. We analyze billions of video impressions a day and understand the intent of every page that video serves on.
Yes! We can target households. We target using a third-party vendor to enable household targeting.
Our IntentKey models update every five minutes. Most other platforms are 1-24 hours behind us because they do not update as frequently or as quickly.
This is a big deal because consumers’ frame of mind changes very quickly. If you are shopping for a hotel during a break, that’s when you need to see ads if they are going to work. If you show them a few hours later, it’s already way too late in most cases.
We can! We don’t rely on cookies for targeting. Instead, IntentKey infers intent based on our content and conversion algorithms. So we can detect intent from an iOS user and show relevant ads.
The best part of this is that since every other platform relies heavily on cookies, iOS impressions are cheaper. Since iOS users generally convert at higher rates and purchase more per session, you end up getting better-value users at lower CPMs.
Other companies are still reliant on cookies or working towards 1st party data collaboratives that we think may violate the spirit (if not the letter) of new privacy and device regulations. We do not rely on cookies, unique device IDs, or any intrusive fingerprinting methods. We target in a way that anticipates future privacy rules, not just present ones.
We can measure results directly from the data we get back from the various platforms, and we can also measure overall performance using our Media Mix Modeling technology. Media Mix Modeling allows us to understand the real impact of ALL of your media activities by analyzing the fluctuations of spend and engagement over time. We keep ourselves honest to make sure that we aren’t overspending on any channel, and we can help ensure that even your offline marketing activities are allocated appropriately.
We work with all clients to establish KPIs and performance goals before we get started. We then put together a plan to hit those goals. Our pricing is based on hitting every advertiser’s specific KPI goals. That’s why we have a 92% renewal rate.
If you’d like to schedule an assessment to talk about your goals, hit us up.