Unlock Growth with Audio
Tell your story to the right audiences.
Unlock Growth with Audio
Tell your story to the right audiences.
Real-Time Targeting
Exclusive
If a customer is shopping for golf clubs on their phone, we can serve a golf club ad while they are still on the couch.
Granular Intent
Our custom AI models allow us to do granular, intent-based behavioral targeting on audio, so the right people hear what you have to say.
Audio that’s Actually Targeted
Too much audio advertising isn’t targeted at all. We are able to identify household level intent in your products or services, and target that intent on their devices. We get real engagement in front of the right users.
Want a Audio Assessment?
Audio is a great opportunity with a lot of room to grow. Reach out, and we can discuss strategy with you.
Better Inventory at Better Prices
Other solutions rely on 3rd party data increasing costs and delaying targeting. Our first party models are better, faster, and included in our execution.
Measurable Results
Our Media Mix Model takes a source-agnostic view of all media efforts to determine effectiveness. You’ll spend the right amount of money on each channel, even if that means spending less with us.
Access to all the key...
artists demographics commutes stations programs
Our Process:
Schedule an Audio Assessment
Frequently asked questions
What devices can you target?
Inuvo analyzes more than 30 billion ad impressions a day across virtually every device you can imagine. If there is a programmatic audio ad playing, we probably have access to bid on it.
Do I need TV commercials?
Yes! You can opt to stay within the free tier for as long as you want to. It’s a great way to get a feel for the platform before deciding to upgrade to take advantage of the more advanced features.
Can you target households?
Yes! We can target households. We target using a third-party vendor to enable household targeting.
How fast is near-real-time?
Our IntentKey models update every five minutes. Most other platforms are 1-24 hours behind us because they do not update as frequently or as quickly.
This is a big deal because consumers’ frame of mind changes very quickly. If you are shopping for a hotel during a break, that’s when you need to see ads if they are going to work. If you show them a few hours later, it’s already way too late in most cases.
Can you target iOS users?
We can! We don’t rely on cookies for targeting. Instead, IntentKey infers intent based on our content and conversion algorithms. So we can detect intent from an iOS user and show relevant ads.
The best part of this is that since every other platform relies heavily on cookies, iOS impressions are cheaper. Since iOS users generally convert at higher rates and purchase more per session, you end up getting better-value users at lower CPMs.
Is this privacy-compliant?
Other companies are still reliant on cookies or working towards 1st party data collaboratives that we think may violate the spirit (if not the letter) of new privacy and device regulations. We do not rely on cookies, unique device IDs, or any intrusive fingerprinting methods. We target in a way that anticipates future privacy rules, not just present ones.
Can you measure results?
We can measure results directly from the data we get back from the various platforms, and we can also measure overall performance using our Media Mix Modeling technology. Media Mix Modeling allows us to understand the real impact of ALL of your media activities by analyzing the fluctuations of spend and engagement over time. We keep ourselves honest to make sure that we aren’t overspending on any channel, and we can help ensure that even your offline marketing activities are allocated appropriately.
How does pricing work?
We work with all clients to establish KPIs and performance goals before we get started. We then put together a plan to hit those goals. Our pricing is based on hitting every advertiser’s specific KPI goals. That’s why we have a 92% renewal rate.
If you’d like to schedule an assessment to talk about your goals, hit us up.
Want a Audio Assessment?
Audio is one of the fastest growing segments, and it’s probably a great fit for your brand. Let’s discuss how we can help you build.
