User behavior is shifting to CTV faster than ads can keep up. It offers great value and a lot of volume. Reach out, and we can discuss strategy with you.
The Most Powerful CTV Targeting Solution
Target users in near-real time without cookies, get access to iOS-based intent signals, put your CTV ads in front of the right consumer at the right time, and more. It’s the most advanced CTV solution in the industry.
Real-Time Targeting
Exclusive
If a customer is shopping for golf clubs on their phone, we can serve a golf club ad while they are still on the couch.
Show Level Intent
Our IntentKey models identify intent associate with your conversions, so you are showing your ads to the right people when they are actually watching.
CTV That’s Actually Targeted
It’s a dirty secret of the industry how much CTV is just Run of Network or retargeting. We actually target based on measured household intent so you get premium impressions that connect.
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Better Inventory. Better Prices
Other solutions rely on 3rd party data and analytics, which increases costs and creates longer delays between user behavior. We can get better inventory at better prices.
Measurable Results
Our Media Mix Modeling takes a source-agnostic view of all your media efforts to determine effectiveness. You’ll spend the right amount of money on CTV – not too little and not too much.
Access to all the key...
platforms devices services channels programs
Our Process:
Schedule a CTV Assessment
Frequently asked questions
What devices can you target?
CTV works in a lot of places. Here are some examples of where we can buy.
- Streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ all offer CTV ads as part of their content. These ads are typically shorter in length and more targeted to the viewer based on their viewing habits.
- Gaming consoles like Xbox and PlayStation also offer CTV ads as part of their gaming experiences. These ads can be interactive and provide a unique way for advertisers to engage with players.
- Live TV streaming services, such as Sling TV and YouTube TV also offer CTV ads as part of their live TV programming. These ads are similar to traditional TV ads, but are delivered through an internet-connected device rather than through a cable or satellite connection.
Do I need TV commercials?
We definitely need video creatives in order to execute campaigns, but one great thing about CTV is that it’s easier to experiment. Consumers are very comfortable with UGC (User Generated Content) style ads, and since CTV is more trackable than linear TV, we recommend testing more ads with more niche messaging rather than one or two more highly-produced ads, if budget is a barrier.
Can you target households?
Yes! We can target households. We target using a third-party vendor to enable household targeting.
What creatives do you need?
A list of our creative specs is here.
How fast is near-real-time?
Our IntentKey models update every five minutes. It takes some time for those models to propagate to various CTV platforms, but generally we can buy within 1-2 hours based on real-time intent for CTV. Most other platforms are 1-24 hours behind us because they do not update as frequently or as quickly.
Can you target iOS users?
We can! We don’t rely on cookies for targeting. Instead, IntentKey infers intent based on our content and conversion algorithms. So we can detect intent from an iOS user and show a CTV ad to that same household very quickly.
Is this privacy-compliant?
Other companies are still reliant on cookies or working towards 1st party data collaboratives that we think may violate the spirit (if not the letter) of new privacy and device regulations. We do not rely on cookies, unique device IDs, or any intrusive fingerprinting methods. We target in a way that anticipates future privacy rules, not just present ones.
Can you measure results?
We can measure results directly from the data we get back from the various platforms, and we can also measure overall performance using our Media Mix Modeling technology. Media Mix Modeling allows us to understand the real impact of ALL of your media activities by analyzing the fluctuations of spend and engagement over time. We keep ourselves honest to make sure that we aren’t overspending on any channel, and we can help ensure that even your offline marketing activities are allocated appropriately.
How does pricing work?
We work with all clients to establish KPIs and performance goals before we get started. We then put together a plan to hit those goals. Our pricing is based on hitting every advertiser’s specific KPI goals. That’s why we have a 92% renewal rate.
If you’d like to schedule an assessment to talk about your goals, hit us up.
Want a CTV Assessment?
User behavior is shifting to CTV faster than ads can keep up. It offers great value and a lot of volume. Reach out, and we can discuss strategy with you.
