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IntentKey for Connected TV
Geography as a signal.
Most CTV targeting assumes who is watching. IntentKey identifies what’s gaining attention, using real-time signals to find where audience interest is forming.
Get my CTV strategyWhere it runs
- Disney
- Netflix
- Hulu
- HBO Max
- ESPN
- FOX
- CBS
- NBC
- Sling
- CNN
- Food Network
- Travel Channel
A sampling. Every campaign comes with the full list.
On every major TV platformRoku · Samsung · Vizio · TiVo · Chromecast · Apple TV
How it works
01
Real-time geo intelligence
Signals generated through the continuous analysis and sampling of content help us understand which concepts and trends are gaining relevance within specific ZIP codes.
02
ID-independent decisioning
When a bid request comes in, IntentKey checks its geographic and concept signals against the audience model. The request may include a user ID, but our decision doesn’t depend on a persistent user profile. It works in ID or ID-free environments alike.
03
Premium CTV inventory
When the geographic and concept signals strongly align with the model, IntentKey can activate across premium CTV inventory through top publisher-direct connections.
Proof
Donors followed food television and trusted charity ratings.
The audience
Its donors supported hunger and children’s causes, checked charity ratings before giving and were avid viewers of food television.
The media
The nonprofit combined ads on streaming TV with follow-up ads online, reaching donors from first view to donation.
The result
252%More donation revenue
Donation revenue rose 252%, and the cost of each gift improved substantially.
A child-hunger-relief nonprofit
Creative specs
Connected TV specs.
| Creative type | File type | Duration | Minimum resolution | Bit rate |
|---|---|---|---|---|
| VAST | MP4 | 15 or 30 seconds | 1920×1080 | 15,000–30,000 kbps |
Interactive ad units are also available; ask our team for their specs.
Questions
Before you plan.
Where will my CTV ads run?
On premium streaming TV, including Disney, Netflix and Hulu, through direct connections with top publishers, and on programming that matches why the audience is watching. When the campaign runs, you get the full list of where your ads appeared. Available across the US and Canada.
Does IntentKey need to know who is watching?
No. IntentKey decides based on what’s gaining attention in each ZIP code, not on who is watching, so it works whether or not viewers can be identified.
How are CTV results measured?
TV is hard to track, and Netflix limits outside tracking entirely. IntentKey includes its own marketing mix model at no extra cost, built to complement the measurement you already trust. It shows what each dollar adds, Netflix included, and where budget should move next.
Can a CTV campaign focus on specific areas?
Yes. IntentKey sees which topics are gaining relevance within specific ZIP codes, so a campaign can concentrate where audience interest is forming.
Can I choose specific shows?
IntentKey targets where interest is forming rather than individual shows, so ads tend to land in programming that matches. Households in ZIP codes showing rising interest in home improvement, for example, are likely to see those ads during home renovation programming.
What creative can I run?
15- and 30-second spots as well as interactive ad units. The specs for each are above.
Is there an upfront commitment?
No. Audiences are activated when and where they perform best, with no upfront commitment.
Can I choose which TV platforms my ads run on?
Yes. Campaigns can be focused on specific TV platforms, including Roku, Samsung, Vizio, TiVo, Chromecast and Apple TV.
How is connected TV priced?
On its own. We don’t blend connected TV with OTT, the lower-cost streaming watched on phones and computers, to bring the rate down. Your ads run only on TV screens, and you pay for the TV screen.
Can CTV run alongside other channels?
Yes. What a CTV campaign learns carries into online channels, and the same audience can run across them or as its own model built for CTV.
IntentKey for online video
Video that arrives as interest builds.
IntentKey places video alongside the content people are engaging with right now, so the message lands while the topic is already on their mind.
Get my video strategyWhere it runs
- Food Network
- CNN
- ESPN
- The New York Times
- Architectural Digest
- Condé Nast
- Travel Channel
- Yahoo
- E! News
A sampling. Every campaign comes with the full list.
Placed by what’s being watched and read
A recipe video runs beside the recipes people are cooking this week, judged on the content around it rather than a profile built weeks earlier.
Up to 24 hours ahead
IntentKey picks up rising interest before 95% of competitors, so video reaches people while they are still deciding.
Quality, brand-safe sites
Video runs across the open web on quality, brand-safe sites, including placements other buyers leave untapped.
Proof
Canadian travelers were planning hikes and music trips long before they booked.
The audience
Canadians could be reached earlier, while still deciding where to go. They were planning international flights, hikes and family music trips, and reading about the Great Smoky Mountains.
The media
A custom audience combined what already worked with those earlier planning interests, and extended reach to sites and browsers where competitors could not reach travelers.
The result
25%Higher video completion rate
Video completion rates rose 25%, and awareness and bookings grew within eight weeks.
Tennessee Tourism
Creative specs
Online video specs.
| Duration | File type | Max file size | Recommended minimum size | Recommended bit rate |
|---|---|---|---|---|
| 6 seconds | MP4 | 4.7–6.6 MB | 1080×1920 | 2,500–8,000 kbps |
| 15 seconds | MP4 | 4.7–6.6 MB | 1080×1920 | 2,500–8,000 kbps |
| 30 seconds | MP4 | 9.4–13.1 MB | 1080×1920 | 2,500–8,000 kbps |
Hosted VAST video creatives.
Questions
Before you plan.
Where will my video ads run?
Across top publishers including Food Network, CNN and ESPN. When the campaign runs, you get the full list of where your ads appeared. Available across the US and Canada.
How is a video campaign measured?
Against the goal it was built for, such as video completion rate, site visits or sales, alongside the full list of placements.
Can online video and CTV share an audience?
Yes. One audience can run across both, or each can have its own model built for that screen.
IntentKey for display
Display that reaches people wherever they browse.
IntentKey reads the page, not the person, so display ads reach audiences on Safari, on iPhone and in private browsing as fully as anywhere else.
Get my display strategyWhere it runs
- CNN
- ESPN
- CBS
- Food Network
- Yahoo
- MarketWatch
- Kiplinger
- Fandom
- Travel Channel
A sampling. Every campaign comes with the full list.
Why display, now
Every visit has a reason.
People still come to the open web every day. They arrive for something specific: a recipe, a score, a review, a decision they are about to make. More purpose in each visit makes every display ad more likely to reach people who are actively looking.
On quality sites with real readers, advertisers are “serving a much more powerful ad at a cheaper price.”
01
More interest in every visit
Visits to news, sports, food and lifestyle sites are more purposeful than they used to be, which puts more intent behind each one.
02
Every visit in play
Most ad technology needs to recognize a person before it will place an ad, so it passes on the growing share of visits where it can’t, including Safari, iPhone and private browsing. IntentKey decides on the page, so those visits stay in reach.
03
Value, bought well
Display costs a fraction of most other channels. Low cost alone isn’t the win. Bought against real interest on quality sites, it becomes attention at scale for less.
Models refresh every5 minutes
Display follows interest as it shifts through the day.
Up to24 hours
Ahead of 95% of competitors, while the decision is still open.
Judged onevery page
Not just the website, so budget stays on content that works for you.
Proof
Travelers ready for a new card were planning trips.
The audience
Two audiences were ready to apply: people showing signs they were ready to switch cards, and people actively planning trips and holidays.
The media
The issuer ran both audiences at once and judged partners on applications rather than clicks or site visits.
The result
23%Lower cost per application, year over year
Other partners reached people more cheaply, but this campaign produced the most applications for the money. It was the issuer’s top display partner, and the cost per application fell 23% from the year before.
A leading travel credit card issuer
Creative specs
Display specs.
| Unit | Size (pixels) | Max initial load | Additional load |
|---|---|---|---|
| Sidekick | 970×250 | 150 KB | 300 KB, host-initiated |
| Medium Rectangle | 300×250 | 150 KB | Not allowed |
| Wide Skyscraper | 160×600 | 150 KB | Not allowed |
| Leaderboard | 728×90 | 150 KB | Not allowed |
| Half Page | 300×600 | 150 KB | Not allowed |
| Smartphone | 320×50 | 50 KB | Not allowed |
File types: JPEG, JPG, PNG, GIF and HTML5. HTML5 creative arrives as a ZIP package of HTML, CSS, JS and assets, with index.html as the primary file.
Questions
Before you plan.
Does display reach people on Safari and iPhone?
Yes. IntentKey reads the page, not the person, so display reaches audiences on Safari, on iPhone and in private browsing as fully as anywhere else.
Where will my display ads appear?
Across top publishers including CNN, ESPN and CBS, with each placement chosen for the content around it. When the campaign runs, you get the full list of where your ads appeared. Available across the US and Canada.
How is a display campaign measured?
Against the result that matters to the plan, whether that is an application, a sale or a visit. Not clicks, which say little about whether display is working.
Why display instead of social or search?
Display costs a fraction of most other channels, and people land on the open web with purpose. Bought against real interest on quality sites, it delivers attention at scale for less, alongside the channels already in the plan.
What about low-quality sites and fraud?
Display bought carelessly can end up there. IntentKey judges each page before it places an ad and runs on quality sites with real readers, and every campaign comes with the full list of where your ads appeared.
IntentKey for native
Ads that read as part of the page.
IntentKey matches native placements to the articles people are choosing to read, on Safari and iPhone as fully as anywhere else, so the ad fits the moment as well as the layout.
Get my native strategyMatched to the page
Each placement is judged on the specific article and its tone, not just the website, so the message sits beside content the audience already cares about.
Up to 24 hours ahead
IntentKey picks up rising interest before 95% of competitors, so native reaches readers while a topic is gaining attention.
Quality over low-grade traffic
Because every page is judged on its own, native budget goes to real readers on quality content rather than to low-grade traffic.
Creative specs
Native specs.
| Field | Guideline |
|---|---|
| Title | 25 characters maximum |
| Body | 140 characters maximum |
| Image | 1200×627, 150 KB maximum |
| Sponsored by | 25 characters maximum (the advertising brand) |
Questions
Before you plan.
What is native advertising?
Ads that take on the look of the page they appear on, such as a recommended story or a sponsored listing within an article.
How are native placements chosen?
Each placement is matched to the article around it, so the message sits alongside content the audience already cares about.
Can native run with other channels?
Yes. The audience behind a native placement can run across display, video and connected TV in the same plan.
IntentKey for audio
The same audience, heard as well as seen.
The audience that powers your screens carries into streaming audio and podcasts, so one plan covers what people watch, read and hear.
Get my audio strategyWhere it runs
- Spotify
- iHeartRadio
- Pandora
- Amazon Music
- Cumulus Media
- Triton
A sampling. Every campaign comes with the full list.
Built on household interest
Audio audiences are built on what households are interested in right now, and matched to premium, brand-safe content.
Up to 24 hours ahead
IntentKey picks up rising interest before 95% of competitors, so audio reaches listeners while the decision is still open.
Heard in full
Audio ads play without a skip button, so the message reaches an engaged audience from start to finish.
Creative specs
Audio specs.
| Duration | File type | Max file size | Bit rate |
|---|---|---|---|
| 15, 30 or 60 seconds | MP3 | 2.2 MB | 160 kbps |
An audio verification URL is required, pointing to the brand the audio creative represents. Creative without one will not pass the creative audit.
Questions
Before you plan.
Where will my audio ads run?
On streaming audio and podcasts, including Spotify, iHeartRadio and Pandora. When the campaign runs, you get the full list of where your ads played. Available across the US and Canada.
How is an audio campaign measured?
Against the goal it was built for. Like connected TV, audio includes IntentKey’s own marketing mix model at no extra cost, built to complement the measurement you already trust and show what each dollar adds.
Can audio run with other channels?
Yes. Run one audience across every channel, or a separate model built for audio, whichever suits the plan.
Creative specs
Every channel, one sheet.
Brand safety & transparency
You see every placement.
Verified with
- Fou Analytics
- DoubleVerify
- IAS
And the verification partners you already use.
The full list
Every campaign comes with the complete list of where your ads appeared, publisher by publisher.
Screened before placement
Hate speech, violence and sensitive topics are screened out before an ad is placed.
Real people only
Bot traffic is screened out by the reading patterns real people leave.
No personal data
No personal data attached to a profile and no full IP address. Compliant across the US and Canada.
NAI member
We follow the NAI Code of Conduct.
Two ways to run it
Run it yourself, or let us run it.
Either way, clients measured a 66% lower cost per acquisition than similar solutions across the last calendar year.
Our team runs it end to end.
We plan, run and optimize the campaign across every channel in the plan, and report back on what we found.
Talk to our team →Integrations