Overview
A family tourist attraction in Hawaii wanted to draw visitors to the island and encourage them to purchase experience packages. The goal was generating awareness and ticket sales of higher-value packages in the $200+ range.
Inuvo began the campaign by targeting obvious content categories around travel, water sports, outdoor adventure, theme parks and entertainment attractions, and by using family-friendly creative and suppressing Hawaii residents. As the IntentKey technology refined the targeting, specific
interests that were pre-triggers for Hawaii travel surfaced:
- Hawaiian fish
- Tour groups
- National parks in the area
- Rentals
Insights emerged that most converters were on-island visitors, not pre-trip planners and there were top performing geographies that included major cities across Canada and remote areas in the US.
The results were an ROAS of nearly 3:1. The client noted that Inuvo was their top performing digital media partner for high-value ticket sales.
