Objective

Target Hawaii vacation travelers and generate high-value attraction ticket sales

Overview

By targeting on-island visitors, top geographies, and intents that were indicative of Hawaii travel planning and by suppressing Hawaii residents, the campaign achieved an ROAS of nearly 3:1. The client noted that Inuvo was their top performing digital media partner for high-value ticket sales.

Intent Signals

  • Tapa Pool
  • Snorkeling at Hanuama Bay
  • Kayaking Tours
  • Dolphin Adventures
  • Botanical Garden
  • Walking Trails
  • Cave Exploring
  • Pearl Harbor
  • Waikiki Resort
  • Airline Miles

Key Results

Achieved

3:1 ROAS

Best High-Value

Ticket Sales

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