Overview
A world-famous travel agency partnered with Inuvo with the goal to build brand awareness and increase bookings. They wanted to reach new customers by promoting hassle-free packages.
Inuvo targeted parents aged 25-54 with a household income of $150,000 and up. The IntentKey technology was used to find that concepts associated with destination theme parks were the top performers, such as:
- Disney World
- Disney Fan
- Disney Cruise
- Disney Vacations
- Disney Resorts
- Vacation Resorts
- Luxury Vacations
- Family-Friendly Destinations
Combined with the focus on people interested in hassle-free travel packages, the results were the CTR campaign goals were exceeded by a staggering 265%.
