Build awareness of hassle-free travel packages among people who have not visited one of the brand’s properties


A world-famous travel agency partnered with Inuvo with the goal to build brand awareness and increase bookings. They wanted to reach new customers by promoting hassle-free packages.


Inuvo targeted parents aged 25-54 with a household income of $150,000 and up. The IntentKey technology was used to find that concepts associated with destination theme parks were the top performers, such as:


  • Disney World
  • Disney Fan
  • Disney Cruise
  • Disney Vacations
  • Disney Resorts
  • Vacation Resorts
  • Luxury Vacations
  • Family-Friendly Destinations


Combined with the focus on people interested in hassle-free travel packages, the results were the CTR campaign goals were exceeded by a staggering 265%.

Key Results

Exceed CTR Goal by


Increased Awareness in 

Travel Packages

Intent Signals

  • Cruise Packages
  • Disney Cruise
  • Disney Parks
  • All-Inclusive Resorts
  • Vacation Resorts
  • Luxury Vacations
  • Family Travel
  • Planning a Family Vacation
  • Holiday Deals
  • Family-Friendly Destinations