Overview
A major airline wanted to encourage travelers to book directly with them for travel packages that included airfare, hotel, rental cars, and activities.
Inuvo focused on the target audience of females age 45+ with kids, a household income of $50k, and college educated.
They layered on the contextual categories of travel supplies and accessories, hotel accommodations, adventure travel, and car rentals.
The IntentKey technology was then used to refine the targeting to the even more precise concepts of
- Vacations in Vegas
- Vegas Strip
- Vegas For Travelers
- Travel Tools
- Domestic Airline Tickets
The audience was also expanded through lookalikes.
This approach enabled Inuvo to beat the CPA goal by 50%, which led the airline expand the partnership to include additional campaigns ranging from performance to branding.
