Objective

Drive direct buyers of travel packages (airfare, hotel, car rentals, and activities) offered by the airline

Overview

The airline wanted to sell vacation packages directly to their customers.  Inuvo was able to beat the CPA goal by 50% by targeting of the audience and look-a-likes on websites that were contextually relevant to their interests.

Intent Signals

  • Vacations in Vegas
  • Vegas for Travelers
  • Travel Tools
  • Domestic Airline Tickets
  • Travel Supplies and Accessories
  • Hotel & Accommodations
  • Adventure Travel
  • Car Rentals
  • Bundle Flight and Hotel
  • Vacation Packages

Key Results

Exceeded CPA by

50%

Expanded Partnership for 

More Campaigns

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