Grow engagement and brand lift by reaching family vacation decision-makers in a geographically targeted area


The campaign targeted females 55+ in nearby states who were planning a vacation and was refined to the more precise interest concepts of best beaches, history, heritage, and golf.  The campaign exceeded the engagement goal of 3% and a achieved an above average brand lift of 26%.

Intent Signals

  • Family Weekend Trips
  • Best Golf Locations
  • Beach House Rentals
  • Historical Spots
  • Restaurants on the Beach
  • Scenic Routes
  • Farm-to-Table Dining
  • Local Events
  • Sunscreen
  • Locally-Owned Shops

Key Results

Above Average

26% Brand Lift

Exceeded Engagement


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