Grow engagement and brand lift by reaching family vacation decision-makers in a geographically targeted area


A historic coastal region wanted to revitalize their tourism program, measured by brand lift and increased engagement. Their focus was on family vacation decision makers who would have a short travel distance.


Inuvo began the campaign by targeting females 55+ who were planning a vacation and using broad categories of interest such as travel, arts and humanities, outdoor and adventure, and food and drink. It was targeted to nearby coastal states.


The lntentKey™ technology refined the targeting to more precise concepts which included the best beaches, history, heritage, and golf. Examples include:


  • Hammock Coast
  • Pawleys Island
  • Best Golf
  • Beach House Rentals
  • Georgetown SC Events
  • Historic Spots in South Carolina


The campaign exceeded the engagement rate goal of 3% and a Vizu brand study showed a brand lift of 26%. The brand lift score was above the average score for intent, travel, and tourism campaigns in all dimensions.

Key Results

Above Average

26% Brand Lift

Exceeded Engagement


Intent Signals

  • Family Weekend Trips
  • Best Golf Locations
  • Beach House Rentals
  • Historical Spots
  • Restaurants on the Beach
  • Scenic Routes
  • Farm-to-Table Dining
  • Local Events
  • Sunscreen
  • Locally-Owned Shops