A Las Vegas resort was looking to gain a competitive edge in booking reservations amidst a flooded market of hospitality groups. The challenge was to attract new customers without targeting hotel booking and discount sites which have high campaign costs and competitive ads.
By understanding the buying cycle for the client’s ideal, Inuvo found the ideal target market of adults 35-54 years of age with a household income of at least $150K and geographically located in major metropolitan areas: Los Angeles, San Francisco, San Diego, New York City and Dallas.
IntentKey refined the targeting to more precise concepts of interest, including:
- Entertainment
- Golf
- Luxury Goods
- Airline Prices
- Real Guest Reviews
- Corporate Rates
As a result, the campaign was highly successful and delivered 5:1 ROAS, prompting the client to expand the relationship to promote six additional properties.
