Find net new audiences and achieve brand lift for auto insurance


An auto insurer found net new audiences using Inuvo’s IntentKey technology. The campaign targeted users entering the auto insurance market, achieving a brand lift of 80% and CPA 87% below goal—all proven with a PSA test. The results surpassed expectations, delivering net new audiences and scale 240% above goal, resulting in Inuvo becoming their primary media partner.

Intent Signals

  • Drivewise
  • Kelly Blue Book
  • Fair Purchase Price
  • Vehicle Registration Information
  • Auto Insurance Policy
  • Drive Safe and Save
  • Used Car Dealers

Key Results

240% Above

Net New Goal

80% Brand Lift

Below CPA Goal by


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