Find net new audiences and achieve brand lift for auto insurance


An auto insurer aimed to prove they could find net new audiences at scale. To do so, the campaign was set up using a PSA control audience.


With IntentKey technology, Inuvo was able to reach users showing real-time signals of entering the auto insurance market before they were bombarded with messages from competing auto insurers.


The results:


  • 80% brand lift over the PSA ads
  • CPA at 87% below goal
  • Delivered net new audiences & scale at 240%
    above goal


The campaign performance surpassed all expectations and goals, which led to Inuvo becoming their primary media partner.

Key Results

240% Above

Net New Goal

80% Brand Lift

Below CPA Goal by


Intent Signals

  • Drivewise
  • Kelly Blue Book
  • Fair Purchase Price
  • Vehicle Registration Information
  • Auto Insurance Policy
  • Drive Safe and Save
  • Used Car Dealers