Overview
An auto insurer aimed to prove they could find net new audiences at scale. To do so, the campaign was set up using a PSA control audience.
With IntentKey technology, Inuvo was able to reach users showing real-time signals of entering the auto insurance market before they were bombarded with messages from competing auto insurers.
The results:
- 80% brand lift over the PSA ads
- CPA at 87% below goal
- Delivered net new audiences & scale at 240%
above goal
The campaign performance surpassed all expectations and goals, which led to Inuvo becoming their primary media partner.