Increase auto sales for the regional dealers’ association by producing a higher volume of leads at better cost


The campaign used precision contextual targeting, user-based targeting, and geo-level targeting to reach auto enthusiasts that were in-market.  The number of leads increased by 93% while the CPL decreased by 77%. The targeting has expanded from one small region with 10 markets to three regions with 60 markets.

Intent Signals

  • Auto Option Packages
  • Car Leasing
  • Pricing Type
  • Used Car Purchase
  • Buying From a Dealer
  • Consumer Reviews
  • Auto Insurance
  • Auto Safety
  • Auto Buying and Selling
  • Auto Maintenance & Service

Key Results

Increased Leads by


Decreased CPL by


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