Overview
The campaign objective was to drive quality leads to regional automotive dealerships.
To accomplish this goal, the campaign was targeted to reach auto enthusiasts and those who were in-market to make a purchase. Using the IntentKey technology, Inuvo was able to reach incremental users who were not visiting the endemic auto sites.
The campaign was able to apply all the following techniques to drive leads to the regional dealerships:
- Precision Contextual Targeting
- User-Based Targeting
- Geo-Level
- At Scale
As a result, over a period of 16 months, the number of leads increased by 93% while the CPL decreased by 77%. The success of the original test campaign led to expanding the solution from one small region with 10 markets to over three regions with 60 markets.