Convert high-quality site users into buyers


A regional auto dealer partnered with Inuvo to attract users to dealer sites that would take dealer-oriented actions and convert to vehicle sales.


Inuvo identified the audiences that were taking the desired actions, such as searching for dealers, visiting dealer sites, viewing online inventory, and contacting a dealer.


IntentKey® revealed additional interests for the highest performing audience, which allowed Inuvo to find more people early in the buying process.


These interests included:


  • Environmental consciousness
  • Travel to exotic locations, such as Nepal, Vietnam, and the Caribbean
  • Car performance and power
  • Motorcycles, including BMW motorcycles
  • Specific TV and movie entertainment interests


Inuvo delivered superior performance, achieving a staggering 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.

Key Results

Tier 3 CPA

96% Below Goal

Tier 2 CPA

12% Below Goal

Intent Signals

  • Eco-Friendly 
  • Save the Earth
  • Bill McKibben
  • Nepal
  • Vietnam
  • 6-Speed Manual
  • Supercharged Motorcycles
  • Rent a Yacht
  • Winemaking at Home