Objective

Convert high-quality site users into buyers

Overview

A regional auto dealer aimed to attract users to dealer sites. Inuvo identified the highest-performing audience, and IntentKey® revealed and utilized additional interests. Inuvo delivered superior performance, achieving 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.

Intent Signals

  • Eco-Friendly 
  • Save the Earth
  • Bill McKibben
  • Nepal
  • Vietnam
  • 6-Speed Manual
  • Supercharged Motorcycles
  • Rent a Yacht
  • Winemaking at Home

Key Results

Tier 3 CPA

96% Below Goal

Tier 2 CPA

12% Below Goal

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