Overview
A regional auto dealer partnered with Inuvo to attract users to dealer sites that would take dealer-oriented actions and convert to vehicle sales.
Inuvo identified the audiences that were taking the desired actions, such as searching for dealers, visiting dealer sites, viewing online inventory, and contacting a dealer.
IntentKey® revealed additional interests for the highest performing audience, which allowed Inuvo to find more people early in the buying process.
These interests included:
- Environmental consciousness
- Travel to exotic locations, such as Nepal, Vietnam, and the Caribbean
- Car performance and power
- Motorcycles, including BMW motorcycles
- Specific TV and movie entertainment interests
Inuvo delivered superior performance, achieving a staggering 96% below the client’s CPA goal for Tier 3 and 12% below the client’s CPA goal for Tier 2.
