The Cookie Countdown
Digital advertising is changing. Are you ready for the end of cookies? Follow along till there’s no crumb left.
We recently re-evaluated the persistence of 3rd party cookie IDs. Here’s what we found.
Spoiler alert: The cookie is already dead.
THE POWER OF AI LEAVES NO CRUMBS
No more cookie-cutter ad targeting
Only 30% of marketers are prepared for cookie deprecation. As the cookie keeps crumbling, IntentKey stands ready to pick up the pieces to provide enhanced audience discovery and ad targeting.
IntentKey is a large-language model that finds your best audiences from the entire open web. IntentKey builds custom models from patterns & connections to buy media more effectively – bypassing the need for cookies!
Advertisers should still prioritize cookieless solutions in 2024 despite yet another Google delay.
“Our data science team has re-evaluated the persistence of 3rd party cookie IDs. After 1 day, only 33% of cookie IDs are persistent. After 7 days, its 25%. Even if you have a cookie ID, the data set behind it will be limited. Basically, the cookie is already dead.”
Amir BakhshaieSenior VP IntentKey
“Delaying the inevitable is itself an indication of just how impactful this disruption is to the industry.”
Rich HoweInuvo CEO
“The majority of programmatic spend is on Android devices, not iOS. Understanding this shift is crucial for advertisers as they navigate the changing landscape of digital advertising.”
Jeremy ChryslerVP Search Products
IntentKey doesn’t rely on identity-based data & is built for the cookieless world.
Generative AI based on a large language model
Reduces cookie reliance through rich, AI-generated insights
Enhanced audience discovery increases conversions & ROI
Privacy compliant without sacrificing performance
AND THAT’S THE WAY THE COOKIE CRUMBLES
”It's time to move
Google’s Vice President of Global Advertising Strategies, Dan TaylorOn cookie deprecation, privacy regulation and AI integration. Read more at: https://www.campaignasia.com/article/its-time-to-move-googles-vp-global-ads-on-cookie-deprecation-privacy-regul/494670
