The IntentKey is a predictive, high-performing big data decoder of consumer mindset, delivering a laser focus on consumer intent.
The IntentKey is a powerful way to identify specific consumer audiences online and across mobile devices. The database of 500 million device profiles is updated daily and constitutes one of the industry’s most complete collections of self-identified consumer intentions and interests.
What is it?
The IntentKey is a predictive, high-performing big data decoder of consumer mindset, delivering a laser focus on consumer intent. To understand it simply, IntentKey’s organic automated taxonomy for the web constantly builds and enhances daily anonymous user profiles based on browsing data.
How is it built?
Over time, individuals’ interests and intentions become clearer as the devices they use engage with specific web pages. The IntentKey understands these web pages by having crawled, categorized, and conceptualized billions of web pages and the interrelationships between them.
The result is over 25 million unique concepts (e.g., Hotels in Barcelona, Flights to Spain, Sagrada Familia, etc.) and over 495 million associations between those concepts, all stored in our ConceptGraph. This data allows us to understand and recognize consumer intent (e.g., planning a trip to Barcelona) based on web page engagement. With this powerful intelligence, the IntentKey’s machine learning algorithms create anonymous consumer audiences with precision and accuracy.
Concepts transcend words and syntax to capture the deeper associations between ideas. Concepts are not keywords – for example, a “Galaxy” could refer to a smartphone, a soccer team, or a celestial body. Similarly, because the IntentKey reflects the audience’s mindset, it transcends syntax or semantic targeting. The more than 500 million user profiles are updated daily by ingesting browsing data on over 3.8 billion pages that have been conceptualized to date (with an additional 10 million daily). This fuels our ability to determine intensity of interest and intent.
Inuvo’s IntentKey witnesses over 16 billion daily desktop and mobile ad delivery opportunities. Utilizing a variety of ad formats, Inuvo’s ADS, or Audience Delivery Solutions, can support full-service campaign management, private marketplace or audiences packages.
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Rich user data for analytics, profiling and targeting
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Use the power of the IntentKey to decode consumer intent and improve your monetization.