Privacy Policy -

Privacy Policy


Inuvo Privacy Policy

Inuvo®, Inc. and its subsidiaries (“Inuvo” or “we”) takes consumer privacy seriously. We are committed to following industry standards, best practices and guidelines relating to the use of consumer information and privacy.

This privacy policy is intended to inform consumers about the way we use and protect the information we collect about customers and users. Information is collected by us through our website, through other Inuvo owned and operated websites, and across our various Advertising Technology Platforms.


Personally Identifiable Information

Personally identifiable information (“PII”) is data that identifies you personally, such as your name, address, telephone number, email address, or birth date. We do not collect PII from client websites via our Advertising Technology Platforms. We do, however, collect any data that you choose to share with us on our websites, such as signing up for newsletters or opting in to receive information from us. For example, you may choose to send us PII about yourself in an email or by completing an online form on one of our websites. We use this information to contact you to respond to an inquiry, and in some instances, certain parts of our websites require requested PII for you to participate in programs and services. Once collected, we will store your PII for a reasonable time for record-keeping purposes and promotional marketing efforts.

We also collect PII on some of our websites when you sign up as an Account Holder. Account Holders include both Advertisers and Publishers who have been qualified and approved for access to an Inuvo Advertising Technology Platform, or Consumers who have created an account to access one of our ecommerce websites. Account Holder information collected includes PII necessary to conduct business including, but not limited to, account holder name, phone number, email address, and/or tax ID number. Payments made to and/or from Inuvo require the provision of and specified collection of additional PII which may include, but is not limited to, bank account information and credit card numbers. Phone, facsimile, email and/or cell numbers may be used to contact Account Holders as needed.

All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes. Account Holders may change, update or add additional information about themselves online through our various Inuvo web sites.

Non-Personally Identifiable Information

We also collect Non-Personally Identifiable Information (Non-PII) via our websites and our various Advertising Technology Platforms. Non-PII cannot be used to contact any single person or entity.

We use Non-PII for five basic purposes. The first is to improve and customize the content and advertisements on our websites, this includes items such as ensuring our sites and content are viewable and in the appropriate language.  The second is to “frequency cap” ad campaigns that we administer. Frequency capping controls the number of times you are exposed to an ad, which results in a better experience for you and the advertiser. The third way we use Non-PII is to serve appropriate promotions from advertisers if you have expressed an implied interest by visiting that advertiser’s site (known as “retargeting”). The fourth way is for Interest-Based Advertising (IBA), which uses consumer data to infer intent. We retain this data for 60 days, after which the data is aggregated and maintained for an additional two years solely for reporting purposes. The fifth way we use Non-PII is for business purposes, such as data analysis, audits, record keeping, and contractual compliance.  While we also use Non-PII in a limited fashion for the administration and operation of our websites, it used primarily to improve the overall quality of experience with the information we provide on our websites.


Some of our websites make chat rooms, polls, surveys, forums, message boards, blogs commentary and/or news groups available to users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your PII through these channels.


Our websites may contain links to other websites, including Advertiser offers for Publisher participation. Third parties may perform functions on our behalf, such as fulfilling orders, providing promotional materials to our users, sending email, managing data, processing credit card payments or providing customer service. They have access to your personal information only to the extent necessary to perform their functions and may not use it for any other purpose.

Such websites may use cookies and/or other data collection tools. Inuvo is not responsible for the privacy practices, policies or content of such other websites. Inuvo encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Inuvo has no control over the use of information by third-party websites, and you should exercise caution when deciding to disclose any PII to those websites.

Sometimes we use third-party advertising companies to serve ads when you visit our websites. These companies may use non-personal information (i.e., information that does not include your name, address, email address or telephone number) about your visits to our and other websites in an effort to provide advertisements about goods and services that may be of interest to you. To learn more about third-party advertising, interest based advertising, or to opt-out of such advertising, you can visit both the Network Advertising Initiative and the Digital Advertising Alliance.

In addition to the above, on some of our websites we have implemented certain “Google Analytics” features that support display advertising, including re-targeting. Visitors to these websites may opt out of Google Analytics, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.


All information collected via information request forms or contact us emails is only used to respond to that inquiry. Once collected, we will store your PII for a reasonable time for record-keeping purposes and promotional marketing efforts.

All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes.


We retain Non-PII for use to more effectively match advertisements and website content to your interests for up to 180 days and for data analysis, audits, record keeping, and contractual compliance purposes for up to two years.  This data includes, but is not limited to, IP address, content viewed, ad interaction, interaction with other advertiser websites, browser type, Internet Service Provider, the time/date of the visit to our websites, the computer’s operating system (e.g., Windows XP), search terms used and other click and browsing behavior.


We use industry standard practices to safeguard the confidentiality of information and treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company.


We do not sell, rent or share PII collected on Inuvo websites with non-affiliated third parties without your consent.

Inuvo may share Non-PII collected via our websites and Advertising Technology Platforms with third-party service providers whom have contracted with third-party marketing partners, business partners and/or Inuvo clients, and as expressly provided for herein. Similarly, we may enhance the Non-PII collected via our websites and Advertising Technology Platforms with Non-PII collected from third-party marketing partners, business partners and/or Inuvo clients. This information cannot be used to contact or identify any person individually.

We may disclose information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII collected via Inuvo websites, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.


Inuvo recognizes and complies with the self-regulatory policies of the Network Advertising Initiative (NAI) and is a member of the Network Advertising Initiative (NAI) – a coalition of more than 90 leading online advertising companies championing the responsible and transparent use of information for Interest-Based Advertising. Since 2000, the NAI has been working with the leaders in online advertising to build consumer awareness and to reinforce responsible business and data management practices and standards. Inuvo will sometimes use third-party data providers to complement its product offerings, and some of these companies are also fellow members of the NAI. For more information on the NAI, or to opt out of behavioral targeting delivered by NAI member companies, please visit

Inuvo does not engage in retargeting campaigns that market prescription drugs. However, Inuvo may offer retargeting services for consumer health products that do not require a prescription. Examples of where retargeting might be offered include certain health categories such as fitness equipment, calorie counters, etc.


Inuvo is a licensee of the TRUSTe Ads Program. TRUSTe is an independent organization with the mission to build a user’s trust and confidence in the Internet by promoting the use of fair information practices.

If you have any questions or concerns regarding this statement, you should first contact Inuvo using the contact information provided at the bottom of this page. If you do not receive acknowledgment of your inquiry or your inquiry has not been addressed to your satisfaction, please contact TRUSTe by visiting the following site: TRUSTe will function as a liaison with Inuvo to help resolve your concerns.


If you would like to opt-out of Inuvo Interest Based Advertising, please click on this link and click on the “Opt out” button in the footer below. Upon clicking “Opt out,” Inuvo will place an opt-out cookie on your browser. The opt-out cookie means you will not be retargeted by ads served through Inuvo’s Advertising Technology Platform. If You delete, block or otherwise restrict cookies, or if you use a different computer, mobile device or Internet browser, you may need to renew this opt-out choice. However, if you do choose to opt-in, Inuvo will delete the opt-out cookie and you may again be retargeted with relevant advertisement based on your visits to websites of our advertising clients.


Mobile devices allow users to opt-out of the collection of usage information within their mobile apps. You can choose to opt-out in your device settings by selecting “Opt out of Interest-Based Ads” on Android devices and “Limit Ad Tracking” on iOS devices.


As an Account Holder across our websites, you will only receive email communications from Inuvo for business administration purposes, including website and platform service updates. Any promotional emails you may receive will have an opt-out option within the footer of the email. If you opt-out, you will be removed from the promotional email list, however, as an Account Holder, you will still receive any/all business administration emails applicable to your account. As an Account Holder, you can update your PII through most of our websites yourself by simply logging into your account and modifying your account profile.

If you have voluntarily submitted your PII via one of our websites through an information request form, newsletter sign up, or contact us email, then you may be receiving promotional marketing communications from Inuvo.

At any time, you can unsubscribe directly from any of these communications by following the opt-out instructions included within the footer of the communication received.


Our products and services are designated for a business audiences, and those that are 21 years of age or older. We do not knowingly collect data from children under the age of 13. If we are made aware that we have received data from anyone under the age of 13, we will take reasonable action to remove that information from our records.


We may disclose information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our websites; or (4) protect the personal safety or property of our users or the public.

Users from outside the United States


Visitors to our websites from outside the United States will have their data transferred to and stored in our servers in the U.S. By using our websites, international users are consenting to our use and collection of their data as described herein.


Inuvo reserves the right to modify this privacy statement at any time, so please review it frequently.


If you have questions about our privacy policy, please contact us at or by mail at:

Inuvo, Inc. Attn: Marketing and Communications, 500 President Clinton Ave, Suite 300, Little Rock, AR 72201


Updated November 2017


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