LITTLE ROCK, Ark., Oct. 10, 2023 — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced today that by using its IntentKey solution, advertisers can reach their desired audiences on Apple’s Safari browser across the open web in a compliant manner despite new privacy restrictions introduced in iOS 17.
Apple’s updated operating system contains additional privacy protections that restrict the ability of third-party companies to track users’ web browsing habits, which poses challenges for marketers targeting audiences and seeking campaign performance insights when consumers are using a Safari browser.
Inuvo’s AI solution, IntentKey, is uniquely positioned to provide a cookieless, identity-less solution that aligns with Apple’s privacy stance while enabling improved audience targeting and measurement.
“Apple is systematically eliminating the use of a consumer’s identity for the targeting of advertising,” said Richard Howe, CEO of Inuvo. “They have facilitated private browsing, eliminated third-party and limited first-party cookies, obfuscated email addresses, and, now in their latest update, removed URL tracking parameters. With IntentKey, we’re able to help our clients achieve their marketing goals on Safari without compromising on privacy compliance or performance.”
Using real-time AI models generated from knowledge gained from crawling the entire open web, Inuvo is able to detect user intent without using traditional identity tactics like cookies, third-party consumer data, IP addresses, and user fingerprinting. The models are constantly updated to reflect changes in interest and behavior, analyzing huge volumes of data in real-time that model audiences and optimize campaigns. The technical infrastructure allows rapid pattern recognition that leads to immediate decisions regarding the placement of advertising.
Since Inuvo’s large-language-based AI is not reliant on consumer data, the ability to discover and target audiences is not impacted by the privacy changes occurring within Safari and other browsers.
IntentKey enables granular, concept-based targeting for Safari web traffic, with an approach that collects no personally identifiable information from users. Combined with integrated AI that also optimizes media spend across channels in real-time, IntentKey drives higher returns for advertisers struggling to reach Safari audiences.
“At a time when advertisers are rightfully concerned about reaching Safari users, IntentKey provides a solution to the industry’s largest problem: consumer privacy,” said Howe. “We look forward to working with more partners to ensure compliant, effective targeting on iOS and other platforms moving forward.”
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
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