LITTLE ROCK, Ark., Oct. 24, 2023 — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced the release of the Audience Discovery Portal 2.0, the latest version of a first-of-its-kind intelligence, capable of instantly generating marketing audience insights powered by its proprietary language model, IntentKey®. The updated portal allows users to explore multiple audiences simultaneously, introduces consumer sentiment associated with an audience, shows the engagement of audiences across geographies, and captures the historical trends of each audience. The updated Audience Discovery Portal is free and now available at inuvo.com/portal.
Portal 2.0 provides a user-friendly interface to access AI-powered audience insights. Key features include:
- Instantly generated audience models based on any combination of concepts associated with that audience
- Shareable reports and visualizations providing transparency (e.g. sentiment, AI-determined demographics, geographical interest) into modeled audiences
- Monthly, weekly, and just-in-time audience trending information
“The Audience Discovery Portal 2.0 puts the power of AI into the hands of marketers, allowing them to instantly gain understanding and insights associated with their potential customers,” said Richard Howe, CEO of Inuvo. “This represents our commitment to the market shift away from legacy tracking methods. Our approach aligns with consumer and brand expectations related to privacy while outperforming traditional targeting methods.”
Portal 2.0 enables users to combine up to five concepts into an instantly generated and shareable audience model. For example, marketers in the auto industry can now instantly create an audience around a series of concepts like “electric car,” “SUV,” “synthetic fuel,” or “hybrid electric vehicle.” The resulting model, and the insights generated by that model, are based on why consumers are interested in these auto concepts, not based on who they are.
The patented IntentKey artificial intelligence built into Audience Discovery Portal 2.0 can rapidly analyze billions of online data points to identify nuanced consumer intent signals. Inuvo customers power their advertising campaigns by actioning these AI-generated insights. Inuvo’s AI provides an advantage over competitors still using the same identity and consumer-oriented technologies and data. To see Inuvo’s AI in action, visit Inuvo.com/portal.
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
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