Digiday Programmatic Marketing Summit
Location: Ritz-Carlton New Orleans, 921 Canal Street, New Orleans, LA 70112
Brand marketers are becoming smarter about ad tech. More and more companies have improved their in-house programmatic media buying capabilities by holding direct billing relationships with tech vendors, as well as building in-house teams to oversee programmatic strategy. As brand marketers take back control of their ad tech stacks from their media agencies, the era of hidden programmatic margins is nearing an end.