July Portal Trend Snapshot
Here’s the latest buzz.
Inuvo’s Audience Discovery Portal shows surprising insights into the world of U.K. Travel, Professional Sports, and Music this week. With groundbreaking generative AI technology, IntentKey®, we’re able to showcase concept-based audiences without using any consumer data, providing invaluable insights for advertisers.
As the summer events heat up, it’s no surprise that sports are taking center stage in our trending concepts:
The Royal Treatment
Thanks to recent sporting events like the British Grand Prix and Wimbledon, U.K. Travel Destinations have taken the top spot in our audience concepts. After a brief pause in Royal-related trends, we’re seeing a resurgence in attention toward the Royal family. Concepts like Meghan Duchess of Sussex, Queen Victoria, and the House of Windsor are capturing consumers’ interest, along with iconic musicians like The Beatles and Paul McCartney.
Play Ball!
With the 2023 Major League Baseball season in full swing and the All-Star Game just around the corner, fans are getting nostalgic about their favorite teams and players. Shohei Ohtani is one name that’s been making waves, experiencing a whopping 154% increase in audience growth. This two-way sensation has been smashing home runs left and right, making him a strong contender for the 2023 MVP title. Alongside Ohtani, concepts like World Baseball Classic and Mike Trout, his teammate, are also trending.
National Basketball Association
Basketball is holding its ground as the second-largest audience category overall, and with concepts like Michael Jordan, Portland Trailblazers, and the NBA Salary Cap gaining momentum, excitement for the upcoming 2023-2024 NBA season is building. As fans eagerly anticipate the start of the season, the recent NBA Draft and Summer League have brought fresh energy and anticipation with newly drafted players stepping into the spotlight.
So, what does all this mean for advertisers?
It’s a golden opportunity to leverage the power of sporting cycles in your media buying strategies. While consumers interested in Wimbledon may fit the traditional tennis enthusiast persona, the related concepts around the Royal family, culture, and entertainment open doors to fashion, travel, and art interests that shouldn’t be ignored.
Our IntentKey, fueled by generative AI, continuously analyzes internet content to provide real-time insights into trending consumer interests in a privacy-safe manner. Head over to inuvo.com/portal to explore these exciting trends and more. Don’t miss out on the pulse of consumer behavior – it’s time to make your marketing game a slam dunk!
