Overview
A major electronics company wanted to strengthen their direct-to-consumer relationship and drive quality website traffic resulting in increased online sales.
To accomplish this goal, the campaign started with top performing categories of video games, electronics, online games, comics, animation, and toys. While the campaign began with these categories, the IntentKey technology refined the targeting to even more precise concepts that included:
- Neogames
- Cheap Games
- Video Game Deals
- Best Console
- Plays In Apps
- E3 News
- Ubisoft
The top performing markets were San Francisco, Los Angeles, New York City, Chicago, and Seattle.
Inuvo’s efforts generated direct online gamer shoppers that led to over 10,000 sales and expansion of the campaign’s scale by 219%.
