Objective

Build product awareness of the healthy veggie dip product

Overview

The campaign objective was to help a major CPG brand break through the clutter to build brand awareness around their product as the healthy, delicious, go-to snack.

 

Inuvo was asked to reach PTA moms who would be interested in making snacking delicious and healthy. The IntentKey technology helped refine categories to include topics such as:

 

 

  • Education
  • Sports and Recreation
  • Party Planning
  • Theme Party Ideas
  • Low Fat Snacks
  • Cooking Light
  • Healthy Meals

 

The campaign beat the CTR goals by 188% and had such strong results in the Nielsen Brand Effect Study, that Inuvo launched campaigns for additional lines of CPG products.

Key Results

Strengthened

Brand Results

Beat CTR Goal by 

188%

Intent Signals

  • Party Snacks
  • Theme Party Ideas
  • Nutritious Sports Snacks
  • Vegetable Dip
  • Low Fat Snacks
  • Healthy Cooking
  • Cooking Light
  • Healthy Meals
  • Easy Snacks on the Go
  • Healthy Post-Game Snacks for Kids