Objective

Build product awareness of the healthy veggie dip product

Overview

Inuvo reached moms interested in choosing snacks that were delicious and healthy by refining targeting to include such topics as sports and recreation, theme party ideas, and healthy meals. The campaign  beat the CTR goals by 188% and had unusually strong results in the brand study.

Intent Signals

  • Party Snacks
  • Theme Party Ideas
  • Nutritious Sports Snacks
  • Vegetable Dip
  • Low Fat Snacks
  • Healthy Cooking
  • Cooking Light
  • Healthy Meals
  • Easy Snacks on the Go
  • Healthy Post-Game Snacks for Kids

Key Results

Strengthened

Brand Results

Beat CTR Goal by 

188%

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