Objective

Reach people while they are in the career exploration and decision phase of life after high school.

Overview

By targeting contextually relevant content and using lookalike audiences, Inuvo was able to reach students considering career options in a geographically constrained market.  The CTR campaign goals were exceeded by 30% on desktop and by 70% on mobile.

Intent Signals

  • Army National Guard Benefits
  • Army Guard Requirements
  • National Guard Recruiter
  • Life After High School
  • Jobs That Pay for College
  • Graduate Program
  • Best Trade Schools
  • Paying for College with Military
  • Scholarships for Vocational School
  • Jobs Without College Degrees

Key Results

Exceeded Mobile CTR Goal by

70%

Exceeded Desktop CTR Goal by

30%

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