Gain market share and build brand awareness of CBD products amid unclear advertising regulations


A CBD company wanted to efficiently market their products at scale amid unclear advertising regulations. IntentKey identified the core audience, and their interests, beyond the general interest in cannabis. Inuvo beat the CPA goals, achieved marketing scale while avoiding the regulatory pitfalls, and shared best practices that could be applied across the client’s marketing.

Intent Signals

  • Mental Clarity
  • Trouble Sleeping
  • Anxiety
  • Health Benefits
  • Immune System
  • Pet Oil
  • Rachael Ray
  • Fantasy Sports
  • Match.com

Key Results


CPA Goal


Marketing Scale

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