Gain market share and build brand awareness of CBD products amid unclear advertising regulations

A CBD company partnered with Inuvo to build brand awareness and market products at scale.


While federal guidelines have lifted restrictions around the production and usage of CBD products, the guidelines around marketing remain less clear.


Inuvo has experience with the inventory sources that are open to CBD campaigns, as well as the best practices in messaging & creative to appeal to a larger customer base while avoiding regulatory pitfalls.


IntentKey® identified the core audience and their interests beyond the expected interest in cannabis, including:


  • Natural Remedies
  • Health of Pets
  • Healthy Cooking Recipes
  • The Beatles
  • Online Dating


Inuvo beat the client’s CPA goals and helped them grow their customer base. The client was also able to apply the discovered best practices to further grow their business.

Intent Signals

  • Mental Clarity
  • Trouble Sleeping
  • Anxiety
  • Health Benefits
  • Immune System
  • Pet Oil
  • Rachael Ray
  • Fantasy Sports
  • Match.com

Key Results


CPA Goal


Marketing Scale