One of the nation’s top online tax filing services embraced an opportunity to gain market share by attracting audiences that had reservations about using a traditional walk-in tax service because of COVID-19.
Their goal was to discover and reach users who had not yet filed their taxes as the tax deadline approached.
IntentKey® recognized concepts of interest that were prominent around taxes as well as social distancing. The overlap in these areas of interests was the key identifier of the highest-performing audience segment.
Additional interesting intent signals IntentKey uncovered contributed to the campaign’s success:
- Hair Extensions
- College Football Schedule
- Coupons & Promotions
Inuvo exceeded client expectations by identifying new customers and beating the CPA goal by 36%.
As the campaign entered its last two weeks, Inuvo continued to discover people in-market at an efficient cost, which led the client to double the campaign budget.
