Objective

Reach new tax-filing intenders as the tax deadline approached

Overview

This online tax service company wanted to find new in-market filers as the tax deadline approached. Inuvo used IntentKey to find new customers that were both concerned about Covid-19 exposure and needed to file their taxes. Inuvo exceeded client expectations by identifying new customers and beating the CPA goal by 36%.

Intent Signals

  • Income Tax Refunds
  • Tax Deductions
  • Web-Based Software
  • Dependent Care Credits
  • Form 8938
  • HSA
  • Home Appraisals
  • Real Estate Search

Key Results

Beat CPA by

36%

Discovered

New Customers

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