One innovative state decided to partner with Inuvo to raise awareness of their breastfeeding education and support programs among expectant and new moms, concentrating on African American and Hispanic minority groups.
IntentKey® built the optimal audience by analyzing the state’s most engaged site traffic and using interests discovered for each of these audience groups:
- Expectant Moms
- New Moms
- Those Who Quality for WIC
- Open to Breastfeeding
Inuvo was able to efficiently reach individuals most in need of the state’s support program. The campaign began with video for upper funnel awareness, followed by display ads to nurture those users to the site to learn more.
This approach generated a CTR rate that beat the client’s goal by double on display and video, while also increasing overall site engagement (time on site and pages visited).
