Raise awareness about the benefits of breastfeeding and state-sponsored support programs for mothers


A state program providing breastfeeding support wanted to reach more expectant and new mothers with education and support. By analyzing their most engaged site traffic, IntentKey was able to build the optimal audience using interests discovered for each of they key audience groups. The CTR rate was double what was expected, and site engagement increased.

Intent Signals

  • Pump Brands
  • Sterilized Milk
  • Latching on Correctly
  • Baby Names
  • Nursery Furniture
  • Baby Milestones
  • Work After Baby
  • Deals at CVS
  • Earning Extra Income

Key Results

Exceeded CTR by



Site Engagement

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