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Clients can create unique IntentKey models tailored to their specific marketing needs

LITTLE ROCK, Ark., Feb. 08, 2024 — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights.

IntentKey’s capabilities are especially significant in 2024, as Apple and Google continue their online privacy mission, with Google announcing their target to go 100% cookie-free by the end of the year. IntentKey doesn’t depend on cookies to source information and allows brands to gather data without compromising audiences’ privacy.

While large-language model (LLM) chatbots, like ChatGPT from OpenAI and Google Bard, have sparked excitement around customizability and problem solving, Inuvo has focused on the adaptability of its AI specifically for modeling audiences for advertising. IntentKey is the first and only LLM built from the ground up to generate and target audiences – no two IntentKey client models are alike.

“Unlike LLM chatbots, IntentKey is purpose-built for modeling audiences for advertising,” said Inuvo CEO Richard Howe. “We allow clients to customize and tailor the model for their specific use case by ingesting their own creatives, URLs, and conceptual descriptions of their ideal audience. The AI then generates a custom audience model based on those specific, unique parameters that is instantly actionable across the web.”

This approach breaks through the limits of traditional structured data that forces clients into predefined strategies and segments based on generic consumer data. IntentKey’s dynamic models continuously identify audiences that best resonate with clients’ brands and products at any moment in time.

“IntentKey delivers unprecedented flexibility to build audiences optimized for each client’s specific needs,” added Howe. “We believe purpose-built customizable AI will drive the next revolution in precision marketing.”

This announcement comes on the heels of significant momentum for the company, including the launch of its Audience Discovery Portal, which puts the power of AI in the hands of marketers, as well as the publication of its forward-facing transparency statement, which calls on AI leaders to provide open communication about the use of their AI models.

About Inuvo

Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:

Wally Ruiz

Chief Financial Officer

Tel (501) 205-8397

Investor Relations :

David Waldman / Natalya Rudman

Crescendo Communications, LLC

Tel: (212) 671-1020

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