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Unprecedented performance visibility through audience and campaign insights


LITTLE ROCK, Ark., Nov. 07, 2023 — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced today the launch of its enhanced IntentKey Insights dashboard.

The dashboard generates real-time insights allowing clients to understand campaign effectiveness and why conversions happen. The reporting allows clients to easily identify high-performing audiences and granular, concept-based audience data. New programmatic spend analysis gives integrated predicted-performance visibility. Powered by Inuvo’s proprietary IntentKey artificial intelligence technology, the dashboard revolutionizes data analysis without the use of consumer data.

“Our dashboard is a game-changer,” said Richard Howe, CEO of Inuvo. “IntentKey discovers why audiences are interested in a product versus who the audience is. Now, for the first time, clients can explore the details behind the why. With our sophisticated machine learning technology, we can analyze budgets across campaigns and channels based on predicted performance.”

The proprietary reporting includes visualizations that track performance against key metrics over time. The reporting also provides a real-time view into ongoing campaign operations. Clients can see high-scoring intent signals, audience groupings based on the most prevalent concept categories, AI-generated personas for each group, TV programing most relevant to the audiences, geographical conversion likelihood, and spend performance and tactic analysis across programmatic channels.

“We are excited to deliver this unparalleled visibility to our clients,” said Howe. “Our goal is to empower clients with insights that drive marketing success. This new dashboard is the next evolution in our commitment to client-focused service and technology.”

Reporting from the IntentKey Insights Dashboard is available immediately to Inuvo clients.

About Inuvo

Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:

Wally Ruiz

Chief Financial Officer

Tel (501) 205-8397

Investor Relations :

David Waldman / Natalya Rudman

Crescendo Communications, LLC

Tel: (212) 671-1020

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