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We at Inuvo are thrilled to announce our latest innovation, the Audience Discovery Portal.

 

This state-of-the-art tool is powered by our pioneering AI technology, IntentKey. With its unrivaled ability to understand human language, IntentKey can generate actionable, market-ready audiences in an instant.

 

As leaders in the realm of AI-driven advertising, we’ve invested close to $50 million in our technology and seen significant performance improvements. The Audience Discovery Portal is designed to demonstrate our AI’s unique capabilities, particularly its ability to navigate privacy issues and transcend identity-based marketing. This means that our technology can target audience interests without relying on consumer data.

As marketers, embracing this cutting-edge approach allows you to ride the wave of the AI era. It offers the opportunity to leverage AI for media, creative content, market research, and product design. We’re eager to launch our new Audience Discovery Portal and showcase its potential to our clients.

The Portal, entirely AI-driven, doesn’t require consumer tracking or data. It’s designed with three key sections: free-form search, top audience categories, and trending concepts. Our AI monitors audience engagement for any product, service, or brand continually, ensuring that the data is always current. Everything in the Portal is interactive, inviting you to explore at your leisure.

In our recent webinar, we showed how our AI creates an audience profile for Carhartt, a workwear retailer, without needing any consumer data. By honing in on language and associated concepts, we’ve crafted a privacy-safe technology that doesn’t rely on individual identity. For instance, the Portal displayed a cluster of concepts related to Carhartt, including ties to celebrities and movies. This innovative method provides opportunities for content placement, creative alignment, and partnerships, all without sacrificing user privacy.

We also highlighted three actionable opportunities stemming from defining audiences based on concepts instead of identities: content, creative alignment, and partnerships. For instance, our AI could link Interstellar and Carhartt to secure a media spot, create ads that resonate with high-fashion concepts like APC, and explore potential partnerships with celebrities like Matthew McConaughey. This strategy allows us to concentrate on people’s perceptions of a brand, rather than their personal data, resulting in a more privacy-conscious and effective marketing approach.

Explore the Audience Discovery Portal

We eagerly anticipate your exploration of the Portal at the button above and look forward to receiving your feedback to continue enhancing its capabilities. Enjoy the experience.

You can watch the replay of the webinar below.

https://www.youtube.com/watch?v=6oTurM7gESE

Frequently Asked Questions

What is the Audience Discovery Portal?

What is Generative Artificial Intelligence?

What is a Language Model?

What do the various terms used in the Portal mean?

Why is Inuvo launching the Audience Discovery Portal?

Does Inuvo use or develop other AI technologies or applications?

What is NOT in the Audience Discovery Portal?

Why has Inuvo limited the insights disclosed at the Audience Discovery Portal?

Why did Inuvo develop this Artificial Intelligence?

Should I be afraid of Artificial Intelligence ?

How do I Action Audiences?

How is this Audience information different from the Audience data I purchase today?

How do I compare this AI for finding Audiences with the current methods?

What is a cookie and how does it actually work?

Can IntentKey work with first party data sources?

How does IntentKey use demographic data for Audience Selection?

Does anyone else have a generative AI that solves the Privacy challenge?

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Inuvo Inc

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500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

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