Introducing: The IntentKey Platform

The Problem: What’s Broken in Digital Advertising?

 

For years, digital advertising has depended on third-party cookies, device IDs, and pre-built audience segments to target consumers. But these methods are quickly becoming obsolete:

 

• Cookies are disappearing due to privacy regulations and browser restrictions, leaving advertisers with fewer ways to track and reach their audiences.
• Static audience lists go stale, failing to adapt to evolving consumer interests.
• Targeting methods based on past behaviors don’t always reflect real-time intent—what people care about right now.

 

The industry is at a turning point. Advertisers need a future-proof solution that delivers real-time audience insights without relying on personal data.

 

The Solution: AI-Powered, Real-Time Audience Modeling

 

Rather than relying on static lists or personal identifiers, IntentKey AI offers a privacy-safe, dynamic approach to audience targeting.

 

✅ Understands audience intent in real-time – Instead of tracking past behavior, IntentKey analyzes live content consumption across the open web to identify emerging trends and shifting consumer interests.
✅ Builds dynamic audience models – Unlike pre-built audience segments, IntentKey’s models evolve every five minutes, ensuring your targeting is always aligned with what consumers care about most.
✅ Works without cookies or personal data – IntentKey doesn’t rely on identifiers. Instead, it builds concept-based audience models that capture the why behind consumer behavior.

See It in Action: How Marketers Use the IntentKey Platform

 

The IntentKey Platform makes it easy for advertisers to build, refine, and activate audience models in just a few steps:

Step 1: Build Your Audience Model

 

Users can start by:

 

• Entering a simple text prompt (e.g., “Luxury travelers interested in eco-friendly resorts”).
• Providing a URL to analyze a product, category, or competitor.

 

IntentKey AI then scans live web content to identify the most relevant audience signals, generating a real-time audience model based on context, sentiment, and engagement patterns.

 

Step 2: Refine and Customize

 

Once the model is generated, users can:

 

• View the key concepts that define their audience.
• Fine-tune the model by adding, removing, or prioritizing specific concepts.
• See detailed insights such as demographics, geography, and sentiment analysis to understand the audience deeper.

 

This level of transparency ensures marketers know exactly what’s driving their audience targeting, eliminating guesswork and making campaigns more effective.

 

Step 3: Activate with a Single Click

 

Once finalized, audience models can be:

• Activated directly within a DSP, seamlessly integrating with programmatic buying.
• Used for campaign planning, creative strategy, or competitive analysis.

Why This Matters for Marketers Today

 

With the deprecation of cookies and increasing privacy concerns, traditional targeting methods are failing. Marketers need an approach that is:

 

🚀 More adaptive – Always up-to-date audience insights that shift with real-world trends.
🔍 More transparent – See exactly how your audience is built and what’s driving engagement.
🔒 More privacy-safe – No tracking, no personal data—just AI-driven intent modeling.

 

Want to see it in action? Start building your own AI-powered audience models today.

 

Watch our full demo below:

 

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This launch marks the evolution from the Audience Discovery Portal to the IntentKey Platform, moving from a limited demo environment to a fully functional, AI-powered audience modeling tool. Where the portal provided a glimpse into IntentKey’s capabilities, the new platform offers direct, hands-on access to build, refine, and activate audience models in real time. Now, marketers can seamlessly integrate AI-driven insights into their campaigns—whether through self-serve DSP activation or expert-managed services—unlocking a smarter, more scalable approach to audience targeting.