Case Studies Industry: Lottery
Build brand awareness of the state lottery program.
Run highly viewable ad placements that generate brand awareness for the state lottery program, increase site traffic, and specifically drive quality users with higher site engagement.
Inuvo’s IntentKey™ AI driven prospecting engine helped a major state lottery gain visibility and target users most interested in lottery games.
Inuvo’s IntentKey™ significantly exceeded the branding goals and delivered their best performing CTR across all partners, leading to a continued partnership of media campaigns.