The Challenge
Gain visibility and build awareness for a major state lottery, reaching adults 18+.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI driven prospecting engine helped a major state lottery gain visibility and target those most interested in lottery games.
The Results
Inuvo’s IntentKey™ targeting significantly exceeded the 70% viewability goal and delivered their best performing CTR, leading to a continued partnership of media campaigns.