The Challenge

Gain visibility and build awareness for a major state lottery, reaching adults 18+.

Inuvo Technology Solution

Inuvo’s IntentKey™ AI driven prospecting engine helped a major state lottery gain visibility and target those most interested in lottery games.

The Results

Inuvo’s IntentKey™ targeting significantly exceeded the 70% viewability goal and delivered their best performing CTR, leading to a continued partnership of media campaigns.

Want to learn more? Download the case study here.