Campaign Goal

Build brand awareness of the state lottery program.

The Challenge

Run highly viewable ad placements that generate brand awareness for the state lottery program, increase site traffic, and specifically drive quality users with higher site engagement.

Inuvo Technology Solution

Inuvo’s IntentKey™ AI driven prospecting engine helped a major state lottery gain visibility and target users most interested in lottery games.

The Results

Inuvo’s IntentKey™ significantly exceeded the branding goals and delivered their best performing CTR across all partners, leading to a continued partnership of media campaigns.

Want to learn more? Download the case study here.