Build brand awareness with consumers and contractors, while driving traffic to a new store.


Inuvo was able to find a trend of shoppers travelling longer distances for home renovation materials because of shortages. By expanding the targeting and focusing on concepts like “out of stock” and “low inventory levels”, the campaign resulted in driving traffic to the new store and expanded future marketing.

Intent Signals

  • Renovation
  • Bathroom Remodeling
  • Vanities
  • Travertine
  • Color Palette
  • Out of Stock
  • Low Inventory Levels
  • Sharon Risedorph

Key Results


Traffic to New Store

Expanded Identification of

In-Market Audience

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