Overview
This specialty gas company wanted to drive awareness and generate sign-ups in two markets, both unique and highly specific in the hospital industrial manufacturing and construction industries.
While the target market was particular, the IntentKey technology successfully identified this very specific audience along with top performing interests.
The healthcare target segment was interested in:
- Laboratory and specialty gas,
- Hospital logistics
- Total gas management
- Turnkey cryogenic solutions
The construction industry target segment was interested in:
- Welding safety products
- Safety products
- Safety training
- Maintenance repair
- And operations supplies
Therefore, Inuvo was able to more accurately target prospects where they were consuming contextually relevant content, leading them to sign-up.
The campaign goal was to generate a CTR that would yield the desired number of sign-ups. Inuvo beat the CTR goals by 10% and became the key AdTech solution of the plan to find the target market.
